Brand Distribution Agreement

Exclusive distribution is made if the supplier agrees to sell the goods provided for in the agreement only to the trader in a given area and undertakes not to enter into contracts with other traders or, importantly, not to sell the goods in question directly to other customers located in the same area. The distributor acknowledges that any promotion, promotion, advertising or communication concerning the brand or products respects its image and positioning and meets the quality standards of the brand and its marketing policy. The distributor will comply with all obligations that apply to its activities and, in particular, will ensure that the distribution of products and its promotions, taking into account the objective pursued, are always perfectly legal and proportionate to preserve the reputation and image of the brand and products. The provisions relating to the rights and obligations of each of the Contracting Parties must include: a list of the main provisions which are normally, but not always, contained in distribution agreements: e. The performance of this Distributor Agreement by the Company and the performance of its obligations and obligations under this Agreement are not contrary to the agreement to which the Company is a party or to which it is bound by other means, and is an exclusive distribution if the Supplier designates a sole (or “sole”) merchant in a given jurisdiction. However, unlike the `exclusive distribution` model, the supplier remains able to market the corresponding products to the final consumer as he wishes. We also find that some of our customers accidentally exceed their agreements between distributors and give two different distributors exclusivity in the same region, which can lead a supplier to immediately violate both agreements. A distribution agreement is generally used when a supplier of goods is not present or present in a given market or country. Suppliers tend to look for distributors, as they can help with invaluable local knowledge and expertise and offer access to well-established distribution channels. A reseller can be either a simple “merchandise shifter” or a “VAR” (a value-added reseller) that provides additional services such as tracking and repairs for end users. The negotiation of this agreement must take into account both the commercial value or goodwill of the products and the exclusivity of the territories. Granting exclusivity means that only one distributor processes your products in a given geographical area for a certain period of time, in accordance with the distribution agreement. .

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